the boston globe cuts back on proofreaders and "DIGS Its" Own grammar grave

I'm sure my "sid salad" is a Caesar! Try "side" for grammatical correctness.

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How Many Dollars Dollars does this cost?

Grammar goofs

I'm capturing grammar goofs I see in daily life. In an effort to "make America grammatically correct again," I'm posting goofs and corrections. Please feel free to share the horrors you see!

I read the amazing, funny, and spot-on 
account of working for a tech start-up as an "older" 
​employee, ​Disrupted: My Misadventure in the 
Start-Up Bubble
 by Dan Lyons
. I finished it in one 
sitting, laughing and cringing at the same time. 
In multiple instances, I thought I had to contact 
the talented author and ask how he had the nerve 
​to steal my story of working as an "older" 
employee at a tech start-up. I did myself a solid 
​and Googled him and his story to verify that he, and the company he worked for, did exist. Living outside of Boston and working in publishing, I had a vague recollection of hearing about his story and HubSpot in the wayback recesses of my mind. I have since recommended this book to two former colleagues with whom I worked in my own tech start-up hell position. My recommendation consisted of this short summary: "We weren't crazy. This is happening elsewhere to others, too. If only we could take that validation to the bank and cash the check to pay our therapists." 

Everyone should get their daily fuit 

Every copywriter needs Herding Words:
A Brand Copywriter's Guide
 
by David R. Woodruff.
​Aimed at those responsible for crafting brand narrative,
it elevates writers’ expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.

A smart, informative, and engaging book, Herding Words contains practical, prescriptive advice from an insider. Woodruff's personal, welcoming tone befriends the fellow copywriter and helps them boost their writing from good to great by way of diving much deeper into the discovery process about a brand.


This is a must-own for every copywriter!

Breakfast fail

Founded in 2013

cute advertising goes horribly wrong

I was profiled in BostonVoyager! Check it out here.